45bet Privacy Policy

When you interact with the 45bet platform — whether by registering an account, making a deposit, placing a wager, or contacting our support team — we collect certain categories of personal information. The specific data we collect depends on the nature of your interaction with the platform and is described in detail below.

Registration and Identity Data

When you create a 45bet account, we collect your full legal name, date of birth, residential address (including city, district, and postal code), email address, and mobile phone number. This information is required to establish your identity, comply with age-verification obligations, and deliver account-related communications to you.

Verification Documents

As part of our Know Your Customer (KYC) process, we may request copies of identity documents such as your National Identity Card (NID), passport, or birth certificate. We may also request proof of address documents such as a utility bill or bank statement, and proof of payment method ownership. These documents are collected and retained only for the period necessary to fulfil our verification and compliance obligations.

Financial Transaction Data

We collect records of all deposits and withdrawals processed through your 45bet account, including the transaction amount in Bangladeshi Taka (৳ / BDT), the payment method used (bKash, Nagad, Rocket, Upay, bank transfer, Visa, or Mastercard), the date and time of the transaction, and the transaction reference number. This data is retained for accounting, anti-fraud, and regulatory compliance purposes.

Betting and Gaming Activity Data

We maintain records of all wagers placed on sports markets and casino games through your account, including game titles, market selections, stake amounts, odds, and outcomes. This data is used to calculate account balances, resolve disputes, identify problem gambling indicators, and improve our platform offering.

Technical and Usage Data

When you access the 45bet website or mobile platform, we automatically collect certain technical data, including your IP address, browser type and version, operating system, device type, referring URL, pages visited, session duration, and click-path data. This information helps us maintain platform security, diagnose technical issues, and understand how players use our services.

45bet processes your personal data only where we have a lawful basis to do so. The primary purposes for which we use the personal information we collect are set out below.

Account Management

We use your registration and identity data to create and maintain your 45bet account, authenticate your login sessions, enforce the one-account-per-player policy, and communicate important account-related notices such as security alerts, verification requests, and policy updates.

Payment Processing

Your financial transaction data is used to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and local bank transfer, to reconcile account balances, and to produce transaction histories accessible from your account dashboard. We share the minimum necessary financial data with our payment processing partners solely for the purpose of completing your requested transactions.

Regulatory Compliance and AML

45bet is obligated to comply with applicable anti-money laundering (AML) principles and responsible gaming standards. We use your identity, financial, and gaming activity data to monitor for suspicious transaction patterns, conduct enhanced due diligence where required, and fulfil any reporting obligations that may arise under applicable law.

Responsible Gaming Monitoring

We analyse your gaming activity data — including session frequency, deposit patterns, wager sizes, and loss trajectories — to identify indicators of problem gambling behaviour. Where such indicators are detected, 45bet may proactively contact you with responsible gaming information, apply account-level protective measures, or suggest self-exclusion options. This processing is conducted in your genuine interest and forms part of our duty of care as a gaming platform.

Customer Support

When you contact the 45bet support team at [email protected], we retain records of your communications, including the subject matter of your enquiry and any resolution provided. These records are used to resolve your issue effectively, maintain quality standards, and ensure continuity if you follow up on an open case.

Platform Improvement and Analytics

Aggregated and anonymised technical and usage data is used to understand how players navigate the 45bet platform, which features are most frequently used, and where performance improvements can be made. This analysis does not involve decisions made about individual players on the basis of automated profiling.

Marketing Communications

With your consent, we may send you promotional communications about 45bet bonuses, seasonal offers (such as Eid and BPL season promotions), and new game releases by email or SMS. You may withdraw your consent to receive marketing communications at any time by contacting [email protected] or by following the unsubscribe instruction included in any promotional message.

45bet does not sell or rent your personal data to any third party. We share personal information only in the limited circumstances described below, and only to the extent necessary for the stated purpose.

Payment Service Providers

To process deposits and withdrawals, we share relevant financial and identity data with our payment partners, which include bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, and card network processors (Visa, Mastercard). Each payment partner operates under its own privacy policy and security standards. 45bet shares only the minimum data required to complete the requested transaction.

Game Software Providers

Casino and slot games on the 45bet platform are supplied by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe. These providers may receive a session token and anonymised player identifier to deliver the game experience. They do not receive your full name, NID details, or payment method information.

Identity Verification Services

Where KYC verification is required, we may engage a third-party identity verification service to authenticate documents you submit. These providers process your verification data under strict confidentiality agreements and are not permitted to use it for any purpose other than the verification task for which it was shared.

Legal and Regulatory Disclosure

45bet may disclose your personal data to relevant authorities where required to do so by applicable law, court order, or regulatory obligation. In all such cases, we disclose only the specific data requested and retain a record of the disclosure.

45bet uses cookies and similar tracking technologies (such as pixel tags and local storage) to deliver, personalise, and measure the performance of our platform. This section explains the types of cookies we use and how you can manage them.

Essential Cookies

Essential cookies are strictly necessary for the 45bet platform to function. They maintain your login session, remember your account preferences (such as preferred language), and ensure that security tokens are correctly applied during payment flows. These cookies cannot be disabled without disrupting your ability to use the platform.

Analytics Cookies

We use analytics cookies to collect aggregated data about how players interact with the 45bet website — including which pages are visited most frequently, how long sessions last, and where users encounter errors. This data is used in anonymised form to guide platform improvement decisions. You may opt out of analytics cookies through your browser settings.

Preference Cookies

Preference cookies remember choices you make on the platform, such as your preferred sports markets or recently played game categories, so that we can present a more relevant experience on your next visit. Disabling these cookies will not prevent you from using the platform but may result in a less personalised experience.

Managing Cookies

You can manage, restrict, or delete cookies at any time through your web browser's settings. Most modern browsers (Chrome, Firefox, Edge, Safari) provide granular cookie controls under their privacy or security settings menus. Please note that disabling essential cookies will affect your ability to log in and use core platform features.

45bet retains your personal data for as long as necessary to fulfil the purposes for which it was collected, including compliance with our legal, accounting, and regulatory obligations. The general retention periods we apply are described below.

• Account and Identity Data: Retained for the lifetime of your active 45bet account plus a minimum of five years following account closure, to satisfy anti-money laundering record-keeping requirements.
• Transaction Records: Retained for a minimum of seven years from the date of each transaction, consistent with standard financial record-keeping practice.
• KYC Verification Documents: Retained for the period required by applicable identity verification standards, typically five years from the date of verification or account closure, whichever is later.
• Support Communications: Retained for up to three years from the date of the last interaction, to support dispute resolution and quality assurance processes.
• Gaming Activity Logs: Retained for a minimum of three years, used for responsible gaming monitoring, dispute resolution, and platform integrity purposes.
• Technical and Usage Data: Typically anonymised or deleted within 13 months of collection unless a longer retention period is required for a specific security investigation.

Following the expiry of the applicable retention period, your personal data is securely deleted or anonymised so that it can no longer be associated with you as an identifiable individual.

45bet employs a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Our security practices include the following.

Encryption

All data transmitted between your browser or device and the 45bet platform is encrypted using Transport Layer Security (TLS). Sensitive data held at rest in our databases — including identity verification documents and payment identifiers — is encrypted using industry-standard algorithms.

Access Controls

Access to personal data held by 45bet is restricted to authorised staff members who require it to perform their job functions. All internal access is logged and subject to periodic review. Staff members with access to sensitive player data are bound by confidentiality obligations.

Fraud Monitoring

45bet operates continuous fraud monitoring systems that flag unusual login patterns, atypical transaction behaviour, and potential account compromise events in real time. Where a security event is detected affecting your account, we will notify you by email and may temporarily restrict access pending investigation.

Your Responsibilities

The security of your 45bet account also depends on actions you take. You are responsible for keeping your login credentials confidential, using a strong and unique password, and logging out of your account when using shared devices. If you believe your account credentials have been compromised, contact [email protected] immediately so that protective measures can be applied.

As a registered player on 45bet, you hold the following rights in respect of the personal data we hold about you. To exercise any of these rights, please contact our support team at [email protected] with the subject line "Privacy Rights Request". We aim to respond to all such requests within 30 days of receipt.

• Right of Access: You may request a copy of the personal data 45bet holds about you, along with information about how it is used and with whom it has been shared.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to Erasure: You may request that 45bet delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations. Note that data retained for AML compliance cannot be deleted on request.
• Right to Restrict Processing: You may request that we temporarily halt certain uses of your personal data while a rectification or objection request is under review.
• Right to Object to Marketing: You may object to the use of your data for promotional communications at any time. Upon receiving your objection, we will cease all marketing-related processing of your data immediately.
• Right to Data Portability: You may request that we provide your personal data in a structured, machine-readable format so that you can transfer it to another service, where technically feasible.
• Right to Withdraw Consent: Where we process your data on the basis of consent (for example, for marketing emails), you may withdraw that consent at any time without affecting the lawfulness of any processing carried out before the withdrawal.

45bet reviews and updates this Privacy Policy periodically to reflect changes in our data practices, operational requirements, or applicable legal standards. When we make material changes to this Policy, we will update the effective date displayed at the top of this page and, where the changes are significant, notify registered players by email.

Your continued use of the 45bet platform following the publication of an updated Privacy Policy constitutes your acknowledgment of the changes. We encourage you to review this page each time you visit the platform to remain informed about how we handle your personal data.

If you have any questions about this Privacy Policy, the data 45bet holds about you, or the way in which we process your personal information, please contact our support team at any time. Our English-language support team is available 24 hours a day, 7 days a week, and typically responds to privacy-related enquiries within 2 hours (Bangladesh Standard Time, UTC+6).